The Tecnologia Blog
Our official blog with news, technology advice, and business culture.
Why Digital Marketing Is the Business Backbone Today
Digital marketing is no longer optional — it’s the central channel businesses use to reach customers, measure impact, and scale. Two big reasons explain this shift: audience behavior moved online, and measurable ROI made marketing decisions data-driven.
Why Digital Marketing Is the Business Backbone Today
Digital marketing is no longer optional — it’s the central channel businesses use to reach customers, measure impact, and scale. Two big reasons explain this shift: audience behavior moved online, and measurable ROI made marketing decisions data-driven.
Meta Ads vs Google Ads: Which One Should You Use? (And When)
Choosing between Meta and Google ads often isn’t “either/or” — it’s about matching intent vs. discovery. Google Ads dominates intent-driven search (people actively searching to buy or learn), while Meta Ads excel at interest-based discovery and social-driven demand creation.
Do Organic Social Posts Still Work — Or Is Paid Only the Answer?
Short answer: organic social media still works, but its role changed. Organic posts are now best for relationship-building, brand voice, and community—not for reliable reach or immediate sales.
Why More People Start E-commerce While Keeping Their Day Jobs
E-commerce side hustles are booming because the barriers to entry are lower, infrastructure is available, and people want income diversification and flexibility. Platforms, fulfillment services, and plug-and-play tools mean you can build an online shop much faster than five years ago.
SEO: Evolving, Not Dead — How to Play the New Game
“Is SEO dead?” No — but SEO’s playbook is changing rapidly. Search engines still drive massive volumes of discovery and purchase behavior, but AI-driven summaries, search generative experiences, and changing ranking factors mean old tactics (keyword-stuffing, thin content) no longer work.